Saturday, October 24, 2009

PETRONAS MOTORSPORT

Motorsport

Visible Petronas logo at the car of BMW Sauber F1.

Petronas was one of the main sponsor of the BMW Sauber team, and it supplies lubricant and fuel to the team. It also owned 40% of Sauber Petronas Engineering, the company that builds chassis which formerly utilized Ferrari designed engines used by the Sauber team, until being bought out by German motor company BMW. Petronas is also the main sponsor for Malaysian Grand Prix, and co-sponsors the Chiness Grand Prix. Petronas is the exclusive premium partner of the BMW Sauber Team. BMW has acquired the controlling stake of the former Sauber Petronas Engineering. Petronas also sponsors the the Malaysian Cub Prix races.

It also sponsors many other sporting events and teams, mostly motorsports. Some of these sponsorships includes the PERT (Petronas EON Rally Team), the now defunct Foggy Petronas Superbike team (in which Petronas debutes their own superbike, the FP1), and also the Petronas Adventure Team, a 4X4 adventure team. More recently Petronas is also a major sponsor for Petronas Toyota Team Tom's car no. #36 which is currently participating in 2008 Super GT series. The series also race in Malaysia every season at Sepang Internasional Circut . Petronas signed a three-year agreement with FIAT Yamaha MotoGP team to sponsor the PETRONAS branding can be seen starting Qatar race on the 10 to 12 April 2009.

In terms of further Formula One involvement, every year Petronas takes the BMW-Sauber teams to various parts of Malaysia for F1 demos so the public who are unable to go to the track itself get to experience a little bit of what F1 offers. Other promotional events are held in the run up to the race and the drivers play an integral part in this so much so that Nick Hiedfeld concedes that there are more fans for BMW-Sauber in Malaysia in than most other countries.

As part of its corporate social responsibility programme, Petronas also brings underprivileged children to watch the race.

1 comment:

  1. Petronas is one of the biggest oil company in the world. In these pass few years, the company has gain a lot of achievement in many sector. But for me, their achievement in motor sport is the most famous. The BMW Sauber Team is one of the most competitive car in F1 race cars, and Petronas has become 1 of the main sponsor for them. This can be clearly seen at the body of the car that written 'PETRONAS'. Me as a malaysian feel so proud of that and hopefully that this year they manage to do better. beside that, Petronas also tryed to sponsor other motorsport such as motocycle, go-cart, speed bot and many others.

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